Smiling Rocks' first men's engagement ring campaign puts bold statement jewels front and centre across six different styles set in 14-karat or 18-karat gold or platinum." Men's rings have always been underexplored by the design world, and the only options are usually plain metal bands," says Zulu Ghevriya, CEO and co-founder of Smiling Rocks. "This launch is a new trend we are setting in the industry to introduce a men's line with all our retail partners."
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