About Us


Spread the Chain of Smile to Everyone from Lab to Home to Community.


Wear a Smile

We want you to find reasons to smile in your everyday, from the time leaving your house to the endless experience of the day, we want you to be comfortable and confident wearing Smiling Rocks. Our unique designs and one-of-a-kind styles will bring your personality to a different level. Our sustainable, affordable and conflict-free lab grown diamond jewelry is perfect for your pocket! Love who you are, the way you look and the way you smile.

Why we Smile

Our goal is to put luxury, transparency and responsible sourcing in our utmost priority. Our lab grown diamond are 100% identical to mind diamonds and much kinder to the earth. We want you to participate in our #giveback journey. 10% of your purchase is donated to your choice of charity. We want you to feel the power of Feeling Good while Doing Good.


We are on a mission to make this world a better place by first starting with us and our business. Zulu Ghevriya is a self-made businessman with over 20 years of experience in the Diamond and Jewelry Industry. Our Lab Man have built this business as an embodiment of his dream and a lifetime goal. He has seen this industry strive but did not feel 100% satisfied with his accomplishment. He wanted to do something for the world, so that he can leave a positive footprint for the next generations. Smiling Rocks is a brand they built that promotes the betterment in communities and preserve our mother nature. He believes Smiling Rocks is the links for the smiles that will pass from the lab to the world.

Smiling Rocks Brand Story

A journey of our diamonds, our mission and our passion with your support and purchase. Watch a short video about us and our mission that we promised together with you. 

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